I need help!

Haha, I know what you’re think but no, not that sort of help!

I mean IT help and advice from the trusted IPX Team.
I currently have an Evga GTX 285 classified GPU. Rest of the system is an intel i7, 1336 running on a P6X58D ASUS mobo, 4gig of ram, 2×1.5tb WD Green HDD, 2×180gb raptor HDD, 950w PS.

My issue is, over the last year or so, the specs of a once epic machine have become sub par, espwcially in the GPU department, however it’s been able to handle everything I’ve thrown at it – at medium settings! For certain games which are intense I drop them to low, but the difference is negligible! (Will take more about that later)
Now most know, the gpu card runs hot, real hot, +85 degrees and the fan is at full tilt! (You can hear it when im on mumble – its that jet fighter wngine in the vackground) It’s always been like this. It goes hard or goes home!
So with the ever aging hardware, increasing quality games and the increase of ambient temperature at my house in summer… Going home is happening more often!
It’s getting annoying more recently and some things are unplayable even at low settings
When it craps out at 100 degrees (and stutters te game it’s normally a sign to drop to low settings)
But recently its getting unplayable, The card is crapping out at 100-105 degrees (yeh seriously) on games such as euro truck sim, surgeon simulator (basic games) and its crapping out minimizing to desktop trying to force a game closed to cool down every 20 seconds!
It’s strange, payday 2 is fine, bf3 was fine etc etc

It’s got to be the GPU, rest of my sensors are saying the rest of te system is generally ok!

So my question is, short of throwing water on the fire hazard which is my GPU… And short of buying a new card (which involves wife approval) what are cooling options to cool down a GPU?

I’m asking this before I start looking at a general overhaul of the system! Or partially!

Advice!